600
IN-ROOM AUDIENCE
Plus 1,200 dealers watching the live broadcast extension.
AutoAnamorphic LED600-seat reveal
Anamorphic LED reveal in a 600-seat auditorium.
An Indian auto OEM was unveiling their flagship SUV at their annual dealer summit. 600 dealers in the room, 1,200 watching the broadcast, and a press contingent that decided the next morning's coverage. The brief asked for one cinematic instant the audience would photograph.
The brief
What Auto reveal asked for.
The OEM ran the reveal at their annual dealer summit — the most important sales-network moment of their calendar. Past launches had been competent but conventional: stage, video reel, vehicle drive-on. The 2024 brief asked for the moment to photograph itself.
The CMO's reference was the sneaker-brand anamorphic billboards from Tokyo. The constraint: this was a 600-seat auditorium with fixed seating. We had to design the visual moment to land in that geometry, not in an open plaza.
The build
How we engineered the answer.
We installed a curved-wrap anamorphic LED spanning the back wall and partial ceiling of the auditorium — 18 metres wide, 7 metres tall. The reveal moment was choreographed to work from the centre seats: as the cover lifted, the LED played a forced-perspective sequence that made the new vehicle appear to break out of the screen plane.
The stage cue was synchronised — light cues, audio, the actual vehicle drive-on, and the LED sequence all locked to the frame. Multi-camera capture at 4K · 60fps from four positions including a dedicated audience-reaction cam.
The room
What happened on the day.
The reveal hit at 19:42. Audience phones came up before the first beat finished. The audience-reaction cam captured the entire front row leaning forward in unison.
By 20:00, social posts were live from the room. By 21:30, the anamorphic still had been picked up by three auto-press accounts and was driving traffic to the OEM's booking page. The dealer offsite broadcast hit 1,200 dealers with the same reveal sequence; offsite social activity matched in-room.
Anamorphic install
Stage cue
Audience capture
The outcome
What it produced.
The metrics that mattered to Auto reveal — and what they meant inside the broader engagement.
8,400+
ORGANIC POSTS
First-week, audience and press combined. Anamorphic shot was the hero image.
4×
BOOKING LIFT
Versus the brand's prior reveal — measured against the 30-day post-launch window.
18m × 7m
ANAMORPHIC LED
Curved-wrap install engineered for the auditorium's centre-seat geometry.
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