Format 01
Anamorphic LED
Curved-wrap LED screens that create cinematic optical illusion — objects appear to break out of the screen plane. Used for landmark exhibition reveals and premium brand activations.
The format gallery
Six cinematic formats. One studio.
Studio is the cinematic engine behind every Zlicc deployment — but it's also a standalone format library. Six primary formats, each with its own rig, its own rendering pipeline, and its own audience reaction. Scroll through.
Format 02
Projection mapping
Architectural projection that turns buildings, stages and structures into surfaces for cinematic storytelling. Used for product launches, gala dinners, and city-scale brand moments.
Format 03
Retail anamorphic
Smaller-scale anamorphic experiences for mall, store and pop-up activations. Engineered for high-footfall consumer environments — short attention, big visual punch.
Format 04
Launch reveals
Stage-scale reveal moments — confetti drops, cover lifts, AR overlays, holobox stage-takes. Engineered for the one cinematic instant that lands across keynote, broadcast and social.
Format 05
AI storytelling
Generative video, AI-assisted scripts, persona-driven narrative engines that produce cinematic content at 48-hour iteration cycles. Used when the creative cycle has to keep up with the room.
Format 06
Special-format screens
Custom screen geometries — kinetic walls, curved domes, suspended installations, motion-tracked surfaces. Engineered for spaces where a flat screen would lose the room.
The promise
When the camera is the audience, content design changes.
Pillar 06 · Spectacle
What we believe about this layer.
Anamorphic content shouldn't be designed for the room. It should be designed for the 50× larger audience watching through phones. Studio is the cinematic content engine that designs content twice — once for the venue, once for the camera. Anamorphic LED, projection mapping, AI storytelling, special-format screens, and the AI workflow that lets us iterate in 48 hours instead of two weeks.
- Designed for the camera, not just the room
- AI-driven storytelling at 48-hour iteration cycles
- Anamorphic & special-format expertise
- End-to-end production from script to projection
Capability ledger
Every module within ZliccStudio.
Six categories. The full modular surface — most engagements use 8–15 of these. We design the stack to your room, not the other way around.
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Modules across 6 capability groups. Most engagements use 8–15 of these — we design the stack to your room, not the other way around.
Group 01 · 6 modules
Anamorphic & LED
Cinematic optical illusion.
- Anamorphic LED design & content
- Curved & wrapping LED installations
- Forced-perspective scenography
- Mixed-format LED choreography
- Brand-portal anamorphic moments
- Retail & exhibition portals
Group 01 of 6 · 6 modules
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Group 02 · 6 modules
Projection mapping
Surfaces become screens.
- Architectural projection
- Object & vehicle mapping
- Multi-projector blended installations
- Live show integration (orchestra, dance)
- Heritage-building heritage-safe projection
- Interactive projection (gesture, sensor)
Group 02 of 6 · 6 modules
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Group 03 · 6 modules
Launch films & reveals
Films engineered for the moment.
- Brand launch films
- Reveal sequences (auto, tech, luxury)
- Speaker entry films
- Highlight & narrative films
- AGM-grade investor films
- Multi-language localised cuts
Group 03 of 6 · 6 modules
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Group 04 · 6 modules
AI storytelling
AI as a creative partner.
- AI-driven script & storyboard development
- Generative footage & VFX
- AI-driven content variants (region / segment)
- Voice & narration synthesis
- AI lip-sync & dub workflows
- Iteration cycles measured in hours, not weeks
Group 04 of 6 · 6 modules
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Group 05 · 6 modules
Motion graphics
Show graphics done right.
- Lower-thirds & speaker graphics
- Stage screen content
- Sponsor reels & integration cuts
- Highlight & social cuts
- Real-time stage data visualisations
- Live graphics control surface
Group 05 of 6 · 6 modules
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Group 06 · 6 modules
Special formats
Where conventional doesn't fit.
- Vertical screen content (mobile-led venues)
- Wraparound venue screens
- Floor projection & immersive surrounds
- Mirror-LED and reflective surfaces
- Kinetic / mechanical wall content
- Holobox & Pepper's-ghost films
Group 06 of 6 · 6 modules
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In the stack
ZliccStudio runs standalone — or as part of the six-pillar stack.
Every pillar can deploy on its own, but most rooms combine two or three. Below: where ZliccStudio sits in the broader system. Click any pillar to open its page.
In the room
Three Studio moments from 2026.
A small selection of recent deployments. The full case-study breakdowns sit in the Work section — click through for the operational detail behind each room.
Anamorphic reveal
Auto launch · 600-seat auditorium
Three-stage anamorphic LED reveal sequence designed for both the in-room audienc…
Three-stage anamorphic LED reveal sequence designed for both the in-room audience and the 8K archive. Earned 8K+ social posts within 24 hours of curtain.
Brand portal
Retail flagship · Hyderabad
Anamorphic brand-portal installation in a flagship retail location. Permanent in…
Anamorphic brand-portal installation in a flagship retail location. Permanent install. Updated quarterly with seasonal narrative content via the AI iteration workflow.
AI persona film
Tech keynote · Bangalore
AI-generated speaker entry film featuring an animated brand persona narrating th…
AI-generated speaker entry film featuring an animated brand persona narrating the company's three-year roadmap. Generated, approved, and rendered in 6 days.
Build & ship
How we deliver ZliccStudio, phase by phase.
Four phases, named accountabilities, locked timelines. The team that designs the stack is the team that runs it on the day.
Operating model
The team that designs is the team that runs.
No hand-offs to a different ops team on day-zero. The Zlicc people who design your ZliccStudio stack are the same people in the green room and the control room. Every engagement gets a build lead, a run lead, and a measure lead — all named on the contract.
Phase 01
Brief & format
We name the format — anamorphic, mapping, film, motion — based on the venue, the camera, and the brand story.
Phase 02
AI-led iteration
Script, storyboard, and rough cuts in 48-hour cycles. Brand sign-off at each round.
Phase 03
Final render
Full production render. 8K capable. Multi-format outputs (in-room, archive, social).
Phase 04
Show integration
On-site delivery with the production team. Live operation if format requires.
Brief us