9,032
CONCURRENT
Peak audience across distributor, customer, internal, and press tracks.
InsuranceHybrid WebcastCompliance
Branded virtual launch with speaker feeds.
a top insurance enterprise was launching a new health insurance product to their channel partners and a select cohort of customers. The launch had to feel premium, the product details had to be IRDAI-compliant, and the audience was 9,000 strong across distributors, customers, and internal teams — none of whom were in the same room.
The brief
What a top insurance enterprise asked for.
A top insurance enterprise's product launch needed to do three things at once: brief 4,000 channel distributors on the new product mechanics, motivate 4,000+ existing customers to take a serious look, and let the leadership team make a confident IRDAI-compliant on-record case.
The brief was for a hybrid webcast with multi-tier audience experience — distributors saw a different breakout flow than customers, both sat inside the same broadcast trunk, and the recording had to retain everything per regulatory schedule.
The build
How we engineered the answer.
We built a branded virtual venue mirroring a top insurance enterprise's launch event aesthetic — dark navy with the brand's accent gold, a custom 3D stage, named breakout rooms for the distributor session and the customer session, and a press lounge for the trade media.
The broadcast ran four-camera with a director cut, IRDAI-compliant disclaimer overlays on the product detail slides, and live captions in three languages. Distributor breakouts ran a deeper product-mechanics session; customer breakouts ran a benefits-and-FAQ session with a Q&A queue moderated for compliance flags.
The room
What happened on the day.
Doors opened at 14:00. Inside an hour, all 9,000 attendees were in. The leadership keynote ran 22 minutes; the distributor and customer audiences then split into their respective tracks. Customer Q&A handled 320+ questions over 40 minutes.
The full broadcast retention pack — recording, transcript, Q&A log, attendance certification — was delivered to internal compliance the next morning. IRDAI signed off on the recording 48 hours later.
Branded venue
Tiered breakouts
Compliance retention
The outcome
What it produced.
The metrics that mattered to a top insurance enterprise — and what they meant inside the broader engagement.
3 hours
WATCH TIME
Average session length across all tiers — far above industry norms.
48 hours
COMPLIANCE SIGN-OFF
Internal compliance and IRDAI both cleared the recording within 48 hours.
4 cams
BROADCAST
Multi-camera director cut with disclaimer overlays and 3-language captions.
More work
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