01
Single-QR entry
Single QR opens a full game library — spin-the-wheel, scratch cards, decibel meters, selfie walls, gesture games. No app installs.
Mall. Store. Street. Footfall to first-party data in eight seconds.
Consumer-facing activations engineered for high-footfall, low-attention environments. Selfie campaigns, gesture games, decibel reveals, signature-moment installations and footfall analytics. The brand owns the data.
The brief
What buyers ask for in a Brand Activation brief.
A typical Brand Activation brief lands with these four asks. The operational stack gets engineered around them — every time.
02
Same-second rewards
Reward fulfilment fires same-second to the consumer's phone — coupon, voucher, prize confirmation, retargeting consent capture.
03
Brand-owned data
First-party consumer data captured at point of entry, retained per consent, exportable to the brand's CRM same-day. Platform-agnostic.
04
Multi-store ops
Same activation lands identically across 80+ stores, 12 cities, multiple retail chains. Brand-controlled OTA content updates.
The runbook
From brief to follow-up. The Brand Activation runbook.
The lifecycle of a Brand Activation engagement — from initial brief through the day-of moment to the post-event archive. This is what we run.
T-7
Brief
Mechanic brief, asset templating, store ops
Mechanic chosen from playbook, brand assets templated, store-staff briefings prepared, hardware kits dispatched.
T-1
Setup
Store setup, hardware install, dry-runs
Hardware installation across stores, single-QR live, store-staff trained, dry-runs at venue conditions, OTA pushes confirmed.
Day 0-N
Live
Multi-store activation live
Single-QR entry across stores, gamified mechanics live, same-second reward fulfilment, store-level dashboards updating live.
T+1
Reports
Brand-owned database, sponsor reports
First-party database delivered to brand CRM, sponsor and mall-partner reports compiled, retargeting consent segmented and exported.
The stack
The Zlicc pillars that earn their place in Brand Activation.
Most Brand Activation engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often.
ZliccPulse
Engagement layer
Single-QR game library, gamified mechanics, gesture games, decibel reveals, selfie walls — built for high-footfall, low-attention environments.
Open pillar
ZliccStudio
Spectacle layer
Anamorphic LED for storefront, projection mapping for mall, signature-moment installations engineered for the consumer photograph.
Open pillar
ZliccSync
Multi-store ops
Same activation across 80+ stores, brand-owned consumer database, sponsor and mall-partner dashboards, OTA content updates.
Open pillar
ZliccAI
Brand-voice persona
Multilingual brand-voice AI for consumer interaction, FAQ-aware product assistants, selfie-with-the-brand-character moments at scale.
Open pillar
Signature moments
The moments engineered into every Brand Activation.
Two moments that distinguish a Zlicc-built Brand Activation from a generic one — and what the production stack does to make them land.
Moment 01
The signature moment
The photograph the consumer wants to post.
Anamorphic storefront installations, gesture-driven light shows, decibel-driven reveals, projection-mapped storefronts — the visual moment engineered specifically for the consumer photograph that drives organic reach.
Moment 02
Single-QR game library
One QR. The whole game library.
Spin-the-wheel, scratch cards, gesture games, decibel meters, selfie walls — all behind one QR. Same-second reward fulfilment. Brand-owned data. The consumer's phone is the entry point and the prize-delivery channel.
Sample agenda
A representative Brand Activation agenda.
Hour-by-hour, with the Zlicc components that fire at each step. Highlighted rows mark the signature moments. Real engagements adapt the structure to client constraints — but the spine looks like this.
10:00
Store opens
Single-QR signage live, store-staff briefed, dashboards online
Sync
11:00
Footfall surge · 1
QR scan-through scoring, gamified mechanics live, same-second rewards firing
Pulse
13:00
Lunch peak
Selfie wall surge, decibel-driven reveals, brand-character interactions
PulseAI
15:00
Afternoon plateau
Sustained engagement loops, retargeting consent captured, dashboard updated live
Sync
17:00
Footfall surge · 2
Evening surge, signature-moment installations active, social-cut shipping
StudioPulse
19:30
Close · Wrap
Daily database export to brand CRM, sponsor dashboard delivered
Sync
Other formats
Open another format playbook.
Each format runs a different stack and a different runbook. Open another playbook to see how Brand Activation compares.
Brief Zlicc
Run a Brand Activation brief past us.
Tell us the room, the audience and the outcome. We'll come back with a stack, a runbook and a quote within 5 working days.
Open a Brand Activation brief