1.4M
EARNED MEDIA
Reach across press, social, and influencer pickup in 48 hours.
TechHologram · XR3 cities
Hologram showcase across three Indian metros.
A Fortune 100 technology brand was launching their flagship product in India. The launch needed to feel cinematic in three cities simultaneously, hit 1.4M earned media impressions in the first 48 hours, and end up on every tech publication's hero image the next morning. The brief asked for hologram.
The brief
What Fortune 100 launch asked for.
The launch landed in India three weeks after the global announcement. The local team's job was to make it feel like an India moment — not a regional repeat. The CMO was specific: "I want a holographic stage moment. Bangalore, Mumbai, Delhi. Tonight."
The brief: identical hologram experience across three cities, same evening, with a press cohort and a customer cohort at each. Premium feel, photo-and-post built in, social cuts shipping inside two hours.
The build
How we engineered the answer.
We pre-built the hologram content centrally and shipped engineered hardware kits to all three venues. Each kit included calibrated holobox displays, lighting rigs designed for the camera plate, and a synchronised broadcast trigger so all three reveals fired within 2 minutes of each other across the cities.
The press cut was choreographed — multi-cam capture, an AI-driven content engine pre-loaded with launch assets, and a social-cut pipeline running on-site. By the time press at the Mumbai venue had finished filing their first photos, the social cuts from all three cities were already queued for distribution.
The room
What happened on the day.
The Mumbai reveal hit at 19:30. Bangalore went 19:31. Delhi 19:32. By 19:45, the hologram footage was on Twitter from all three cities. By 21:30, the 12-cut social pack had shipped to PR distribution. The next morning, every Indian tech publication had a hologram still on their homepage.
The 1.4M earned-media figure was tallied 48 hours after launch from press mentions, organic social shares, and cross-publication pickup. The brand's regional CMO has since briefed us on three more launches.
Synchronised reveal
Press capture
Social cut pipeline
The outcome
What it produced.
The metrics that mattered to Fortune 100 launch — and what they meant inside the broader engagement.
3 cities
SYNCHRONISED
Reveals fired within 2 minutes of each other across Mumbai, Bangalore, Delhi.
8,400+
POSTS
Tagged organic posts across press and attendee social — first-week count.
2 hours
SOCIAL CUTS
12-cut social package shipped within 2 hours of curtain.
More work
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