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Footfall. Gamified loyalty. First-party data the brand actually owns.

Selfie campaigns, mall activations, store launches, rewards engines, decibel-driven games, sponsorship ROI dashboards. The brief is footfall and stickiness — and the data has to belong to the brand, not the platform.

96%

QR scan-through rate

3.2×

Avg. footfall lift

180+

Activations per year

What we hear

The pressures inside FMCG, Retail & Consumer Brands.

Every sector has its own pressure points. These are the ones we hear most often when we sit down with a FMCG & Retail brief — and what the operational stack gets engineered around.

Pressure 01

Footfall conversion

Mall and store activations live or die by footfall conversion. The visual layer has to stop people, the QR has to convert in 8 seconds, the rewards engine has to fire same-second.

Pressure 02

Speed to market

Brief on Monday, on-floor on Friday. The activation pipeline has to be fast, repeatable, and visually consistent across 80+ stores.

Pressure 03

First-party data

Platforms own the data on most third-party tools. FMCG marketers want consumer interaction data the brand keeps — for retargeting, loyalty, segmentation.

Pressure 04

Gamification

Spin-the-wheel, scratch cards, decibel games, selfie walls. The mechanics have to feel fresh — but the back-end has to scale to 50,000 entries on a Saturday.

Pressure 05

Multi-store consistency

Same activation across 80 stores, 12 cities, 6 retail chains. Each store has different staff, different lighting, different floor space — the system has to absorb that.

Pressure 06

Sponsorship reporting

Sponsor-funded activations need post-event dashboards proving footfall, dwell, scans, conversions and demographic mix. Sponsors don't sign the next cheque without the report.

The stack

The Zlicc pillars that earn their place in FMCG & Retail.

Most FMCG & Retail engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often — and what each one earns its place doing.

ZliccPulse

The engagement layer

QR-only entry (no app installs at the mall), decibel games, selfie walls, gesture reveals, spin-the-wheel mechanics. Built for high-footfall, low-attention environments.

Open pillar

ZliccStudio

Retail spectacle

Anamorphic LED for retail and mall, projection mapping for storefront launches, kinetic walls for experience zones. Engineered for the photo-and-post moment.

Open pillar

ZliccSync

Multi-store ops

Same activation across 80+ stores. RFID-tagged consumer journeys, store-level dashboards, sponsor-grade post-event reporting that proves footfall and conversion.

Open pillar

ZliccAI

Brand-voice persona

Multilingual brand-voice AI for in-store engagement, FAQ-aware product assistants, selfie-with-the-brand-character moments at activation scale.

Open pillar

Formats we run

The FMCG & Retail formats most often briefed.

A field guide to the format types we get briefed on most often in this sector — and what each one delivers in the room.

Format 01

Mall & store activations

Spin-and-win, scratch-and-reveal, decibel-driven moments.

Single-QR entry to a full game library — spin-the-wheel, scratch cards, decibel meters, selfie walls. Rewards fire same-second to the consumer's phone. The brand owns the data. The mall owns the footfall lift.

Single-QR entrySame-second rewardsBrand-owned dataFootfall analytics

Format 02

Retail launches

Storefront launches with anamorphic spectacle.

Anamorphic LED installations for storefront launches and mall takeovers — engineered for the consumer photograph that drives organic reach. Locally serviceable, brand-controlled content, OTA updates across the network.

Anamorphic LEDPhoto-and-post built-inNetwork OTABrand-controlled

Format 03

Sampling & loyalty

Multi-city sampling with first-party data capture.

Sampling and loyalty programs across 80+ stores, with QR-driven consent capture, segmentation, retargeting consent and post-campaign performance dashboards. The brand keeps the database; the platform doesn't.

Multi-store opsConsent captureRetargeting consentBrand-owned database

Recent rooms

Where we've shown up for FMCG & Retail clients.

A small selection of recent FMCG & Retail engagements — the brief, the build, the outcome.

FMCG · 2024

Beverages · Mall takeover

Multi-city mall takeover

Anamorphic LED storefront installations across 24 malls, single-QR rewards engine, brand-owned database with 180,000+ consented entries captured.

180K+

consented entries

Retail · 2023

Apparel · Store launch

Flagship store opening

Projection-mapped storefront launch with selfie wall, decibel-driven reveal moments, post-event sponsor-grade dashboard for the mall partner.

3.2×

footfall lift

FMCG · 2024

Personal care · Sampling

100-store sampling rollout

Pan-India sampling and loyalty rollout across 100 stores, single-QR entry, segmented retargeting consent, daily performance dashboards.

100

stores · 12 cities

What we engineer for

The non-negotiables in FMCG rooms.

FMCG and retail activations are high-volume, low-margin, fast-cycle work. The system has to be fast to brief, fast to deploy, and fast to report — without giving up brand control or first-party data.

Speed to marketBrief-to-floor in hours and days for standard formats. Pre-built playbooks, asset templates and ops runbooks for the most-requested mechanics.
First-party dataBrand-owned consumer database. Platform-agnostic. Consent captured at point of entry, retained per consent terms, exportable to the brand's CRM same-day.
Multi-store opsStandardised hardware kits, remote diagnostics, local-language store-staff briefings. Same activation lands identically across tier-1 and tier-3.
Sponsor reportingFootfall, dwell time, scan-through, conversion mix, demographic split — all in a sponsor-grade report ready within 24 hours of activation close.
Brand controlLocked-down content rights, OTA updates from the brand HQ, no rogue creative from local agencies. The brand keeps the visual integrity.