Pressure 01
Launch density
AI-product launches now ship every quarter. The launch motion has to be repeatable, premium, and demo-ready in 6-8 weeks — not 6 months.
Launches. Demos. Developer events. Booth interactions that move qualified leads — not just impressions.
Tech launches, AI/XR demos, developer conferences, hackathons, partner ecosystems, hyperscaler customer events. The audience is hard to impress and harder to convert. The booth has to do both.
What we hear
The pressures inside Technology, SaaS & Developer Brands.
Every sector has its own pressure points. These are the ones we hear most often when we sit down with a Technology brief — and what the operational stack gets engineered around.
Pressure 02
Developer audiences
Developers see through marketing theatre. The demo has to actually work, the hands-on lab has to actually run, and the wifi has to actually hold up under 2,000 concurrent connections.
Pressure 03
Booth ROI
Tech-conference booths cost ₹40-80 lakh. Marketing-mix models demand qualified-lead attribution that survives audit — not just badge scans.
Pressure 04
AI/XR demos
Demos break. New stacks, new APIs, new integrations. The demo orchestration layer has to be robust to last-minute model swaps and stage-blast network conditions.
Pressure 05
Hyperscaler ecosystems
Customer events, partner showcases, training certifications. The brand has to fit into the hyperscaler's visual and operational system without losing its own identity.
Pressure 06
Demo iteration speed
From product manager spec to public demo in 48 hours. The asset pipeline, the AI tooling, the visual production — all have to keep up with the engineering team's velocity.
The stack
The Zlicc pillars that earn their place in Technology.
Most Technology engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often — and what each one earns its place doing.
ZliccStudio
Launch engine
Cinematic launches, AI-driven demo storytelling, generative content pipelines that ship at 48-hour iteration cycles to keep up with engineering velocity.
Open pillar
ZliccXR
Demo & booth
AR/VR product demos, MR developer experiences, immersive booth installations that survive 3 days of hands-on use at conference scale.
Open pillar
ZliccSync
Lead intelligence
Booth-level lead capture, qualification scoring, hyperscaler-grade event ops, qualified-lead attribution that survives marketing-mix audit.
Open pillar
ZliccAI
Brand-voice persona
Brand-trained AI personas for booth-host duties, multi-language documentation assistants, developer-FAQ-aware Q&A bots.
Open pillar
Formats we run
The Technology formats most often briefed.
A field guide to the format types we get briefed on most often in this sector — and what each one delivers in the room.
Format 01
Product launches
AI-product launches at engineering velocity.
Cinematic launches engineered for the launch keynote, the press cut, the social cut and the developer-deep-dive cut. AI-driven content pipelines ship demo updates in 48-hour cycles to keep up with the model release cadence.
Format 02
Developer events & hackathons
Hands-on developer events and hackathons.
Hands-on lab infrastructure, hackathon ops at scale, real-time leaderboards, judging dashboards. Wifi that holds up to 2,000+ concurrent dev sessions. Hardware that survives 72 hours of continuous use.
Format 03
Tech-conference booths
Booth installations engineered for qualified leads.
Tech-conference booth design built around qualified-lead capture — not badge scans. Live demos that survive conference-scale traffic. Hyperscaler-event-ready ops, with brand identity preserved within the host system's visual constraints.
Recent rooms
Where we've shown up for Technology clients.
A small selection of recent Technology engagements — the brief, the build, the outcome.
AI · 2024
AI startup · Launch
Foundation-model launch keynote
Cinematic launch keynote with multi-modal demos, AI-driven generative content for press cut and social cut, full demo orchestration including last-minute model-swap drills.
12
social cuts shipped
SaaS · 2024
Developer conference
Annual developer conference
Three-day developer conference with hands-on labs, hackathon, real-time leaderboards, 2,400+ concurrent developer sessions on conference wifi without dropouts.
2,400+
concurrent devs
Hyperscaler · 2024
Customer event · Booth
Hyperscaler customer-event booth
Booth at a flagship hyperscaler customer event with qualified-lead capture, live AI demos that ran 8 hours/day for 3 days, brand identity preserved within host system.
3.8×
qualified-lead lift
What we engineer for
The non-negotiables in tech rooms.
Tech audiences are demo-aware and ROI-aware. The room has to actually work, the demo has to actually demo, and the lead has to actually be qualified. We engineer for all three at once.
- Demo robustnessPre-event demo dry-runs at full conference network conditions. Last-minute model-swap drills. Failover demo paths so the keynote doesn't crater on a 503.
- Conference-scale infraWifi engineered for 2,000-10,000 concurrent sessions. Hardware specced for 72-hour continuous use. NOC monitoring throughout.
- Qualified leadsLead capture instrumented for marketing-mix attribution. Qualification scoring on the spot. Same-day CRM hand-off with engagement signals.
- Iteration velocity48-hour cycle from PM spec to demo update. AI-driven asset pipelines so production keeps up with engineering.
- Hyperscaler integrationBrand identity preserved within hyperscaler visual systems. Operational fit with their event-ops checklists.
Other sectors
Open another sector playbook.
Each sector runs a different stack and a different set of constraints. Open another playbook to see how Technology compares.
Brief Zlicc
Run a Technology brief past us.
Tell us the room, the audience and the outcome. We'll come back with a stack, a runbook and a quote within 5 working days.
Open a Technology briefCustomers
Brands that trust Zlicc.
HDFC Bank
JioHotstar
Wizcraft
Titan
Edelweiss
Ericsson
Percept
ICICI Bank
Shobiz
7ty7
a top insurance enterprise
Luminous
Hexagon