12,247
VIDEOS RENDERED
Every channel partner received a unique video referencing their account.
IndustrialAI · PersonaMulti-language
Personalised AI video, at scale.
a top industrial enterprise needed to send 12,000+ personalised video messages to channel partners across 14 countries — each one referencing the partner's name, region, recent purchase data, and language. Generic mailers had stopped working. The brief: make every video feel personal without spending six weeks recording variants.
The brief
What a top industrial enterprise asked for.
A top industrial enterprise runs an industrial channel-partner network across Europe, the Middle East, and Asia. Their annual partner update used to ship as a static email — and engagement had been declining year-on-year as inboxes got noisier.
The 2024 brief asked for a personalised video per partner referencing their account manager, recent product orders, and regional support roadmap, delivered in eight languages. The constraint: budget and timeline ruled out filming variants. We had four weeks from sign-off to first send.
The build
How we engineered the answer.
We built a Zlicc AI persona — a brand-trained digital host carrying a top industrial enterprise' visual identity and tone. The persona sat on top of a sealed-off knowledge base populated with the partner CRM data: order history, account manager, regional support team, upcoming launches relevant to each partner's portfolio.
The render pipeline pulled per-partner data, generated a personalised script, ran voice-cloning in the partner's preferred language, and produced a finished MP4 in 18 seconds per video. We ran the full 12,000-video batch over a weekend.
The delivery layer used a top industrial enterprise' existing email infrastructure with per-partner deep links — opening any video showed the recipient's name on the avatar's screen, which is what drove the open rate.
The room
What happened on the day.
The launch wasn't a stage moment — it was an inbox moment. We staggered the send across 48 hours by region (APAC first, then EMEA, then Americas) so the support desk wouldn't get hit by all 12K replies at once.
The open-rate dashboard updated live as the campaign rolled out. By the end of day two, a top industrial enterprise' regional managing directors were asking for the same approach for their Q1 partner update.
Render pipeline
Persona delivery
Live dashboard
The outcome
What it produced.
The metrics that mattered to a top industrial enterprise — and what they meant inside the broader engagement.
94%
OPEN RATE
Versus 31% on the previous year's static mailer — 3× lift.
18 sec
RENDER TIME
Per personalised video, fully automated. Total batch ran over a weekend.
8
LANGUAGES
Native-quality voice cloning in EN, DE, FR, IT, ES, JA, ZH, KO.
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