01
The cinematic moment
Anamorphic LED, projection mapping, hologram, kinetic walls — the reveal designed to land in one second across stage, broadcast and social.
The reveal. The cinematic moment that lands across stage, broadcast and social.
Single-moment events engineered for the photograph that runs the next morning. Anamorphic LED, projection mapping, hologram displays, AI-driven content systems, and a press cut that ships within 90 minutes.
The brief
What buyers ask for in a Product Launch brief.
A typical Product Launch brief lands with these four asks. The operational stack gets engineered around them — every time.
02
Press-grade capture
Multi-cam director cut at 4K · 60fps, broadcast-grade audio capture, lighting designed for the camera as much as the room.
03
Social-cut velocity
12+ pre-cut social variants shipped within 90 minutes of curtain — vertical, square, captioned, regional language, partner-tagged.
04
Demo orchestration
Live product demos with failover paths, last-minute model-swap drills, demo dry-runs at full network conditions.
The runbook
From brief to follow-up. The Product Launch runbook.
The lifecycle of a Product Launch engagement — from initial brief through the day-of moment to the post-event archive. This is what we run.
T-21
Pre-prod
Storyboard, content production, dry-runs
Reveal storyboard locked, anamorphic content rendered, demo flows scripted, stage schematics signed off, press list curated.
T-3
On-site
Build, programming, full dry-runs
Stage build, LED programming, lighting plot, full dry-runs at venue conditions, demo failover testing, press-kit pre-staging.
Day 0
Live
Launch night
Press registration, stage call, reveal moment, demo orchestration, broadcast direction, audience engagement loops, social-cut pipeline live.
T+1
Post
Press cut, social cuts, follow-on
90-min press cut shipped to media, 12+ social variants shipped to social channels, demo recordings published, attendee follow-on briefings.
The stack
The Zlicc pillars that earn their place in Product Launch.
Most Product Launch engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often.
ZliccStudio
Reveal engine
Anamorphic LED design, projection mapping, holobox stage-takes, AI-driven content production at 48-hour iteration cycles.
Open pillar
ZliccXR
Demo & spatial
AR overlays for stage, VR demo zones for hands-on, MR product walkarounds for press, 3D configurators for hands-on attendees.
Open pillar
ZliccAI
Content velocity
AI-driven content production for press cuts and social cuts, multilingual press kits, automated chapter markers on broadcast recordings.
Open pillar
ZliccLive
Press-grade broadcast
Multi-cam direction at 4K · 60fps, broadcast-grade audio, simultaneous press-cut and social-cut pipelines, archive-grade recording.
Open pillar
Signature moments
The moments engineered into every Product Launch.
Two moments that distinguish a Zlicc-built Product Launch from a generic one — and what the production stack does to make them land.
Moment 01
The reveal
One cinematic instant. Three weeks of engineering.
The anamorphic-LED reveal moment is choreographed to the frame — stage cues, lighting transitions, audio design and camera positions all locked weeks ahead. The product appears to break out of the screen plane in a way the audience photographs and the press cuts ship that night.
Moment 02
The continued story
The story that lives past the keynote.
Post-reveal, the content engine continues — branded press materials, social cuts, product micro-sites, stakeholder briefings, partner kits. The launch is a system, not a moment, and the system runs for the next two weeks.
Sample agenda
A representative Product Launch agenda.
Hour-by-hour, with the Zlicc components that fire at each step. Highlighted rows mark the signature moments. Real engagements adapt the structure to client constraints — but the spine looks like this.
17:00
Press registration
Tiered press accreditation, brief-pack distribution, embargo confirmation
Sync
18:30
Doors & ambient
Lobby ambient experience, branded check-in, AR welcome moment
XR
19:00
Pre-show film
AI-driven brand film, anamorphic LED ambient, audio design
Studio
19:15
The reveal
Stage-blast anamorphic moment, hologram cue, choreographed lighting, multi-cam capture
StudioXRLive
19:25
Live product demo
Live product demonstration, demo failover paths, broadcast direction
Live
20:00
Press Q&A
Moderated press Q&A, simultaneous translation, social-cut pipeline kicks off
AILive
21:30
Press cut shipped
90-min press cut delivered to media list, social cuts queued for distribution
StudioAI
T+12hr
Social cut wave
12+ variant cuts pushed across channels, partner kits distributed
Studio
Other formats
Open another format playbook.
Each format runs a different stack and a different runbook. Open another playbook to see how Product Launch compares.
Brief Zlicc
Run a Product Launch brief past us.
Tell us the room, the audience and the outcome. We'll come back with a stack, a runbook and a quote within 5 working days.
Open a Product Launch brief