01
Per-exhibitor lead pipe
Each exhibitor receives their own qualified-lead pipe with scoring and CRM-ready export. Not a list of badge scans.
Booth-heavy. Lead-grade. Per-exhibitor pipes that survive sponsor audit.
Trade shows and exhibitions where the value is in the booth, the lead pipe and the sponsor report. Per-exhibitor lead capture, qualification scoring, footfall heatmaps, AR product trials, real-time sponsor dashboards.
The brief
What buyers ask for in a Trade Show & Exhibition brief.
A typical Trade Show & Exhibition brief lands with these four asks. The operational stack gets engineered around them — every time.
02
Footfall intelligence
RFID-tagged attendee flow, hall-level and booth-level heatmaps, dwell time analytics per booth, demographic mix per zone.
03
AR product trials
AR product configurators and try-on flows at booth scale, mobile-AR with no install, conversion data flowing back to exhibitor CRM.
04
Sponsor dashboards
Per-package-tier sponsor dashboards — footfall, dwell, scan-through, lead capture, demographic split — delivered within 48 hours of close.
The runbook
From brief to follow-up. The Trade Show & Exhibition runbook.
The lifecycle of a Trade Show & Exhibition engagement — from initial brief through the day-of moment to the post-event archive. This is what we run.
T-21
Build
Exhibitor onboarding, hall ops, registration
Exhibitor onboarding portal live, hall layouts locked, registration flows tested, sponsor packages confirmed, RFID infrastructure deployed.
T-3
On-site
Hall build, exhibitor setup
Hall build, booth construction, exhibitor RFID activation, sponsor booth dressing, dry-runs of registration desks, accessibility paths confirmed.
Day 0-N
Live
Floor operations
Live registration, RFID flow management, real-time exhibitor lead pipes, hourly sponsor dashboard updates, hall-level engagement scoring.
T+2
Reports
Sponsor and exhibitor reports
Sponsor-grade dashboards delivered within 48 hours, per-exhibitor lead pipes exported to CRM-ready format, footfall heatmaps published, post-event microsite live.
The stack
The Zlicc pillars that earn their place in Trade Show & Exhibition.
Most Trade Show & Exhibition engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often.
ZliccSync
Floor operations
Registration, RFID flow management, multi-hall dashboards, ticket-tier management, revenue-grade event ops, exhibitor and sponsor portals.
Open pillar
ZliccXR
Booth experiences
AR product trials, booth-level immersive zones, MR product walkarounds, mobile-AR configurators with no install required.
Open pillar
ZliccPulse
Booth engagement
Booth-level QR engagement, gamified lead capture, sponsor-tagged engagement metrics, dwell-time-driven retargeting consent.
Open pillar
ZliccAI
Lead qualification
AI-driven lead qualification scoring, multilingual booth assistants, post-event lead intelligence summaries per exhibitor.
Open pillar
Signature moments
The moments engineered into every Trade Show & Exhibition.
Two moments that distinguish a Zlicc-built Trade Show & Exhibition from a generic one — and what the production stack does to make them land.
Moment 01
Per-exhibitor lead intelligence
Each booth gets its own qualified-lead pipe.
Not a list of badge scans. Each exhibitor receives lead intelligence with conversation context, dwell time, AR-engagement signals, qualification scoring and CRM-ready export. The sponsor report writes itself.
Moment 02
Sponsor dashboards live
Sponsor reporting that survives audit.
Per-package-tier dashboards updated hourly during the show — footfall, dwell, scan-through, lead capture, demographic mix per zone. By the time the show closes, the sponsor report is already 80% ready.
Sample agenda
A representative Trade Show & Exhibition agenda.
Hour-by-hour, with the Zlicc components that fire at each step. Highlighted rows mark the signature moments. Real engagements adapt the structure to client constraints — but the spine looks like this.
08:00
Floor opens
Registration desks live, RFID flow active, exhibitor lead pipes online
Sync
09:30
Opening keynote
Hall-wide keynote, sponsor branding integration, live broadcast extension
StudioLive
11:00
Floor flow · Round 1
RFID-tagged attendee flow, real-time heatmaps, exhibitor engagement scoring
SyncPulse
13:00
Sponsor lunch hours
Sponsor-tagged networking, dwell-time-driven retargeting consent capture
Sync
14:30
Floor flow · Round 2
AR product trials surge, exhibitor lead pipes update in real time
XRPulse
17:00
Day close
Hourly sponsor dashboard updates, exhibitor lead exports queued
Sync
18:00
Daily report
Per-package sponsor reports auto-generated, exhibitor pipes synced to CRMs
SyncAI
Other formats
Open another format playbook.
Each format runs a different stack and a different runbook. Open another playbook to see how Trade Show & Exhibition compares.
Brief Zlicc
Run a Trade Show & Exhibition brief past us.
Tell us the room, the audience and the outcome. We'll come back with a stack, a runbook and a quote within 5 working days.
Open a Trade Show & Exhibition brief