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DESIGN SYSTEM
A unified visual language across fascia, pillar, screen and interaction surfaces.
FintechAI SummitTouch installations
Fraud intelligence, UPI data and gamified engagement on one booth floor.
For NPCI AI Summit, Zlicc created the booth design language, immersive fascia and pillar content, a fraud-model explainer, an interactive India map for real-time UPI transaction numbers, and a touch-based memory game with gratification.
The brief
What NPCI needed the booth to do.
NPCI needed an AI Summit presence that could carry a serious fintech story without feeling like a passive booth. The experience had to explain complex fraud-prevention models, make national UPI transaction data easy to explore, and keep visitors engaged long enough for the product story to land.
Zlicc's role covered the complete experience language: digital fascia, pillar visuals, screen content, interactive stations and game mechanics. Each installation had to be clear for a walk-up visitor, credible for senior stakeholders, and simple for booth teams to operate all day.
The build
How the booth became interactive.
The fascia and pillars established the visual language first: clean fintech blues, high-contrast data motion, and large-format content that could be read from the aisle. From there, each screen had a specific visitor job.
The fraud-model station used an immersive network visual and touch prompts to explain agentic fraud-prevention logic. The India map turned UPI transaction numbers into a state-by-state interaction where visitors could tap a region and receive volume/value context. The memory game converted product recall into a short competitive moment, rewarding visitors when they matched the scattered logos correctly.
The room
What visitors interacted with.
The booth moved visitors across four clear moments: the fascia pulled them in, the fraud model explained the AI story, the map made UPI scale tangible, and the game gave the experience a lighter recall loop.
Fascia and booth language
Interactive India map
Touch memory game
The outcome
What the installation delivered.
A booth experience that made a complex fintech story easier to understand, easier to touch and easier to remember.
AI
MODEL EXPLAINER
Fraud-prevention logic translated into a walk-up interactive demo.
UPI
TRANSACTION MAP
State-level transaction data turned into a touch-to-explore India map.
Game
BRAND RECALL
A memory-match installation added dwell time and visitor gratification.
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