Pressure 01
Reveal drama
The launch moment is the only moment that gets photographed. Cinematic, premium, anamorphic — the visual layer has to land in one second across stage, broadcast and social.
Reveals that move metal. Dealer journeys that close.
OEMs live and die by the reveal moment — and by the dealer network that converts it. Cinematic launches, AR configurators, dealer offsites, training systems, test-drive flows. The room has to make a buyer want to sign tonight.
What we hear
The pressures inside Automotive · OEM, Dealer Network, Mobility.
Every sector has its own pressure points. These are the ones we hear most often when we sit down with a Automotive brief — and what the operational stack gets engineered around.
Pressure 02
Dealer network scale
300-1,500 dealers across India. Their training, their motivation, their lead-gen tools — all have to ship in three languages and land identically in tier-1 metros and tier-3 towns.
Pressure 03
Showroom installations
Permanent or seasonal experience zones in 100+ showrooms. Engineered to last 3+ years, low-maintenance, brand-consistent, locally-serviceable.
Pressure 04
Test-drive conversion
AR configurators and VR drives are pretty — but the OEM measures whether they move bookings. Conversion data has to flow back to the dealership CRM same-day.
Pressure 05
Multi-language delivery
Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam. Plus English. Plus regional cultural references for dealer offsites.
Pressure 06
Premium positioning
Luxury auto buyers expect their reveal to feel like a luxury hotel lobby, not an event hall. The lighting, the sound, the staff, the materiality — it all has to read premium.
The stack
The Zlicc pillars that earn their place in Automotive.
Most Automotive engagements run a stack of three or four Zlicc pillars together. These are the four that show up most often — and what each one earns its place doing.
ZliccStudio
The reveal engine
Anamorphic LED, projection mapping, kinetic walls, holobox keynotes. The cinematic moment that lands across stage, broadcast and social.
Open pillar
ZliccXR
Showroom & configurator
AR configurators, VR test drives, MR product walkarounds, permanent showroom installations engineered for 3+ years.
Open pillar
ZliccLive
Dealer broadcast
Multi-city dealer broadcasts in 8+ regional languages, with two-way Q&A, training certification, and dealership-CRM hand-offs.
Open pillar
ZliccPulse
Reveal audience moments
Crowd-driven reveals, decibel-triggered cover lifts, gesture-controlled light shows. Reveal-night ceremony built for the camera.
Open pillar
Formats we run
The Automotive formats most often briefed.
A field guide to the format types we get briefed on most often in this sector — and what each one delivers in the room.
Format 01
Launch reveals
Cinematic launches that land in one second.
Anamorphic LED reveals, projection-mapped showcases, AR overlays for stage and social, holobox stage-takes. Engineered for the one cinematic instant the press will photograph and the agency will cut into 30 social spots.
Format 02
Dealer offsites
Pan-India dealer meets — 300 to 1,500 dealers.
Multi-city broadcast, regional-language live captions, gamified product training, dealer-engagement scoring synced to OEM dashboards. Builds the dealer story across regional culture, regional incentives and regional KPIs.
Format 03
Showroom installations
Permanent showroom XR — engineered for 3+ years.
AR configurators, VR test drives, MR product walkarounds installed across the dealership network. Locally serviceable, brand-consistent, OEM-controlled content updates pushed remotely.
Recent rooms
Where we've shown up for Automotive clients.
A small selection of recent Automotive engagements — the brief, the build, the outcome.
OEM · 2024
Premium auto · Launch
Premium SUV reveal night
Anamorphic LED stage with stage-blast reveal, holobox keynote, multi-city satellite reveals at 12 dealerships, full social-cut package shipped within 6 hours.
12
satellite reveals
OEM · 2023
Mass-market · Dealer meet
Pan-India dealer offsite — 1,200 dealers
Multi-city dealer broadcast across 9 regional languages, gamified product training, certification, dealer-engagement scoring. Same-day CRM hand-off for follow-up campaigns.
1,200
dealers · 9 languages
OEM · 2024
Premium · Showroom rollout
AR configurator network rollout
AR configurator + VR test-drive installations across 80+ luxury dealerships, with OEM-controlled content updates pushed remotely. Test-drive conversion lift averaged 4.6× across the network.
80+
showrooms · OTA
What we engineer for
The non-negotiables in auto rooms.
Auto sits at the intersection of cinematic content, network-scale operations and conversion-grade tooling. We engineer for all three at once — because the reveal is meaningless if the dealer can't close the lead it generates.
- Reveal cinematographyStage-blast cues, anamorphic timing, lighting sync — the reveal moment is choreographed to the frame. Camera positions blocked weeks ahead.
- Dealer-network scaleOperations engineered for 100-1,500 dealers across multi-tier cities, multi-language broadcast and post-event certification at scale.
- Showroom durabilityHardware specced for 3+ years of daily use in dealership environments. Locally serviceable. OEM-controlled content delivery.
- Conversion trackingLead capture, test-drive bookings and dealer-CRM hand-offs flow back to OEM dashboards same-day. ROI provable in marketing-mix models.
- Brand controlOTA content updates, locked-down content rights, brand-asset access controls. The dealer can't go off-brand even if they want to.
Other sectors
Open another sector playbook.
Each sector runs a different stack and a different set of constraints. Open another playbook to see how Automotive compares.
Brief Zlicc
Run a Automotive brief past us.
Tell us the room, the audience and the outcome. We'll come back with a stack, a runbook and a quote within 5 working days.
Open a Automotive briefCustomers
Brands that trust Zlicc.
HDFC Bank
JioHotstar
Wizcraft
Titan
Edelweiss
Ericsson
Percept
ICICI Bank
Shobiz
7ty7
a top insurance enterprise
Luminous
Hexagon