Field notes, post-mortems, and arguments about how live moments hold together — written by the team that engineers them. No thought leadership. Just the things we wish someone had told us before we shipped.
Three pieces this month on how AI, hybrid and engagement are converging — and what it means for anyone responsible for a live moment in 2026.
What changes when the digital human on stage isn't a gimmick but a full participant — moderating, translating, summarising, remembering. A field essay on the room as a multi-agent system.
A curated selection of recent pieces. The newsletter goes out the second Tuesday of each month — six pieces, edited tight, no listicles.
The case for collapsing every audience interaction at a live event to a single QR. Friction, attribution, and the politics of the second QR.
Three moments where AR pays back: reveals, dealer journeys, and post-event amplification. And four where it's a vanity charge.
A week-by-week pre-event audit that has saved more rooms than any on-the-day heroics. And the four signals that a project is about to slip.
What broadcast TV figured out 50 years ago about audiences in two places at once — and why event teams keep solving the wrong problem.
Why brands keep designing anamorphic LED content for the room — and missing the 50× larger audience watching through phones.
Hallucination, voice drift, prompt injection and consent — the safety surface every brand-trained avatar passes through before it goes live in front of an audience.